{"id":10280,"date":"2021-03-20T14:02:35","date_gmt":"2021-03-20T18:02:35","guid":{"rendered":"https:\/\/nitrex.gxinteractive.com\/?p=10280"},"modified":"2021-03-21T10:09:02","modified_gmt":"2021-03-21T14:09:02","slug":"nitrex-unveils-new-brand-identity-a-world-of-strength","status":"publish","type":"post","link":"https:\/\/nitrex.gxinteractive.com\/en\/nitrex-unveils-new-brand-identity-a-world-of-strength\/","title":{"rendered":"Nitrex Unveils New Brand Identity. A World of Strength."},"content":{"rendered":"

Nitrex, a Novacap<\/a> portfolio company and the leading global provider of fully integrated heat-treating solutions and technologies, unveiled its new corporate brand identity today. This change comes at a time when the company is forging new paths, retooling its product portfolio to align it even more closely with customer needs and preferences, and seeking to present a more consistent look and feel across all brands.<\/p>\n

\u201cIn our 35-year history, Nitrex has evolved from a small family-run business operating in Canada to a global company with an extensive portfolio serving the whole heat treatment industry,\u201d said Nitrex CEO Jean-Francois Cloutier.<\/p>\n

\u201cOur portfolio is built on proven science and technology to enhance material strength and optimize performance. The new brand identity we are sharing with you today,\u201d he continued, \u201creflects our evolution as a market leader poised for the future, while reaffirming our tradition of innovation, reliability and quality as well as our customer-focused culture. The new unifying logo will represent the company as a whole, with all its business units. The modern, abstract design of the company\u2019s iconic red, yellow and orange \u201cN\u201d symbol is now rendered as two monochromatic pillars, indicating that Nitrex rests on a solid foundation of science and technology. The pillars stand side by side and stretch out crosswise, evoking the centrality of heat treating as a mission-critical process in manufacturing,\u201d added Cloutier.<\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

The new symbol will be adopted by all the Nitrex business units. The symbol also plays a functional role as the letter \u201cN\u201d in the Nitrex wordmark used by all business units. For now, the names of the legal entities will not change, so our customers, suppliers and stakeholders can continue to use the existing names and addresses in all official communication. The new wordmark for United Process Controls<\/a> leverages its well-known trade name, the UPC initials, in combination with the company\u2019s best-known brand asset, Marathon Monitors, to form UPC-Marathon. Also, worth noting is the incorporation of the \u201cN\u201d symbol as the final letterform in the new UPC-Marathon wordmark.<\/p>\n

\u201cThe UPC-Marathon logo may be new and different, but it still speaks to our history and makes the link with the essence of our recognized brand. Operationally, nothing has changed: our mission is to be the best brand in process controls and automation worldwide. The new logo is a true reflection of our past and our future,\u201d said Eric Jossart, VP Global Sales. \u201cThe rebranding unifies our group, while confirming our unique position in the market,\u201d said Oliver Caurette, President, United Process Controls.<\/p>\n

G-M Enterprises<\/a> has also traded their metallic graphic for a sleek single-color wordmark using the same typeface as the other logos, with the addition of the tagline A Nitrex Company. \u201cThe new logo clearly defines the integration of G-M into Nitrex. As the newest addition to the Nitrex Turnkey Systems portfolio, G-M expands our offering in this category by bringing a new line of innovative vacuum heat treatment systems to our customers\u201d said Iwo Korwin, President of NTS.<\/p>\n

A new tagline:<\/p>\n

\"\"<\/p>\n

 <\/p>\n